The game show "Who Wants to Be a Millionaire?" was once an iconic TV program in Hong Kong. And this September, Standard Chartered brought back the signature quiz show with a twist – Facebook Live cross-platform broadcast – turning it a viral marketing blitz.
Standard Chartered Priority Banking - I am the Next Millionaire
Hong Kong’s First Ever Cross-Platform
Game Show Broadcast Online
"I am the Next Millionaire"
Game Show
Standard Chartered gathered 7 renowned contestants to get through a quiz competition with Kenneth Chan back to host the show. Hongkongers were invited to make a guess on the winning contestant to stand a chance to be the next millionaire with the grand prize of $1,000,000.
Unprecedented Success with
Astonishing Ratings
The game show was set to livestream on 17 Facebook Fanpages, including 100 Most, U Magazine, King Jer Entertainment and the official pages of all contestants, to effectively draw a huge and diverse audience into live broadcast tied to each Facebook page. Harnessing the viral power of Facebook Live, the game show reached a huge spike and hit over 563,700 views in one single day – achieving an unprecedented success with viewership surpassed traditional TV as conventional mainstream medium.
